Centre de Ressources et d'Action Communautaire de La Petite-Patrie

Brand Refresh

Print Design

Illustrations

Website Styling

ABOUT

The Centre de Ressources et d’Action Communautaire de la Petite-Patrie is an organization that fights against poverty. Through its food security activities and its fight against waste, it contributes to improving the living conditions of members of its community and to the defense of fundamental human rights.

For this project, we decided a refresh would be best, rather than a full rebrand, the goal was to stick to the original logo idea, but improve on it. The reason for this is that since they were already established, they wanted to still be recognizable to their current market, but while having a more professional and put-together look! The goal was to modernize the logo, make it more readable, and have a fun & welcoming feeling to it. ⁠We also guided them with stylistic changes for their website to implement their new colour palette and create consistency within their brand. You can check out their website here.